Introducing the Google Latitude app for iPhone

“Where are you?”

Starting today, you’ll never again have to answer (or ask) that question when you’re on the go with your iPhone. With the new Google Latitude app for iPhone, you can see where your friends are and now, continuously share where you are – even in the background once you’ve closed the app.

Since launching last year, Latitude’s focus has always been on one goal: make it simple to stay in touch with friends and family by sharing where you are with each other. Simple setup. Simple sharing without fumbling for your phone. Now, you can use Latitude on your iPhone just like the more than 9 million people actively using it from Android, BlackBerry, Symbian, and Windows Mobile smartphones. Use the app to:

• See where your friends are
• Share your location continuously with whomever you choose
• Contact friends by phone, text message, or email
• Control your location and privacy

Watch the Latitude app for iPhone in action

You still get simple control over your privacy. Remember, Latitude is 100% opt-in. You must install the app and add friends (or accept requests) to start sharing your location. You can turn off background updating if you’d like and control the same privacy settings: share only city-level location, hide your location, or sign out of Latitude at any time. Learn more in the privacy tips video.

Though we released Latitude as a web application before the iPhone supported third party background applications, today’s Latitude app was built from the ground up using iOS 4’s new multitasking capability to support background updating. You’ll need iOS 4 and above on an iPhone 3GS or iPhone 4 to use the app.

Download Google Latitude now from the App Store in over 15 languages and 45 countries. It will be appearing in the App Store over the next day, but you can also find it directly now. Learn more in the Help Center or ask questions in the Help Forum.

Update (12/13/2010, 10:20am PST): The Google Latitude app will run on the iPhone 3GS, iPhone 4, iPad, and iPod touch (3rd/4th generation). However, background location updating is only supported on the iPhone 3GS, iPhone 4, and iPad 3G. We're continuing to work on expanding support to more devices.

Posted by Chris Lambert, Software Engineer, Google Latitude Team